Position Description
:
This position manages the content of
www.hickoryfarms.com
and
www.pfaelzerbrothers.com
. Compiles and analyzes website performance and supports
online marketing efforts. Additional responsibilities include:
Updates company website as scheduled/needed.
Manages deployment of e-mail marketing initiatives.
Maintains upsells, product rankings and on site web categories.
Manages comparison-shopping engine and vertical feeds.
Assists in execution on online affiliate program.
Tests new site projects and regularly scheduled updates.
Works with Merchandising Manager on forecasting inventory needs.
Sets up and maintains online web offers and attaches pricing.
Assists with developing promotions, e-mail content and advertising.
Assists with integration of web site creative, merchandising and promotion of
brands.
Provides support managing paid search engine marketing campaigns.
Manages special projects.
Monitors and tracks competitor promotions and newsletters.
Experience and Qualifications Required
: