Marketing Services Mananger Resumes in US-Alabama: Jacqueline

Marketing Services Mananger Resume

Contact Candidate

Name:

Jacqueline

Location:

US-Alabama

Experience:

Most Recent Job Title:

Marketing Services Mananger

Objective:

Highly motivated, creative and people-oriented leader with strong communication and managerial skills seeks a challenging position in marketing, communications or event management.

Resume Text:

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SUMMARY

Highly motivated, creative and people-oriented leader with strong communication and managerial skills; thrives on providing solutions with high-impact results on time and within budget. Well organized, dedicated, strategic planner who successfully manages multiple projects, builds relationships, is energetic and personable. Background includes:

Media buying and campaign management

Meeting planning and event coordination

Graphic design and writing

Branding and Trademark management

Marketing and promotions

Staff and budget management

Public relations and partnership building Lead generation and management

Trade show coordination and participation Customer relationship management

PROFESSIONAL EXPERIENCE

Quincy Compressor Marketing Services Manager 2004 – present

•Responsible for $1 million marketing budget allocation and management determining return on investment and generating ongoing costs reductions using lean operations tools.

•Manage marketing services team including a web/graphic designer, database analyst and literature fulfillment coordinator to meet in-house production demands of 10 product/market managers, 12 regional managers and 3 international business development managers.

•Plan and direct the budget and execution of annual corporate meetings, trade shows and promotional events. Negotiate and place media buys, product placements and company mentions. Develop media relationships for industry exposure in trade press and capture premium article and editorial placements.

• Create and implement business-to-business marketing strategies and metrics for meaningful lead management and improving sales channel relationships.

•Increase brand equity through product packaging and corporate image branding; coordinate initial trademark filings and subsequent renewals; measure mindshare change through survey activities.

•Plan, recommend, create and implement advertising campaigns, promotions, new product launches and communication projects on time and within budget. Conduct interviews and research to copy write and edit internal and external communications including presentations, press releases, case studies and white papers.

•Coordinate and traffic all marketing-related and promotional activities for in-house services; direct collateral production and manage resources to keep on-hand inventory at proper levels, ensure 100% on-time new product collateral availability.

•Cultivate and manage partnerships with vendors, creative houses and company store fulfillment center.

Brantwood Publications, Inc. Managing Editor 1993 – 1997

•Managed office and production staff; recruited and trained assistant editors and coordinated photographers, illustrators and industry writers.

•Completed page layouts; wrote articles and designed art for features, logos and advertising; prepared ads for industry clients and orchestrated a complete redesign for four trade magazines.

•Developed, designed and executed in-house, direct-mail promotional campaigns.

•Prepared copy, photos and ads for publication using Quark, Illustrator, PhotoShop and other software.

•Performed pre-press operations; printed pages to film with separations on in-house image setter, developed film and organized production to meet deadlines, coordinating with publication schedules, the publisher and the company’s commercial printer.

•Organized identified and cataloged in-house photography; created editorial archive.

•Edited, formatted and proofed contributed manuscripts and news releases for publication.

•Conducted interviews to write news items and articles.

OTHER EXPERIENCE

Florida Imagesetters Service Bureau Technician 1990 – 1991

•Prepared outside files for pre-press; ran to film or paper and developed.

•Set up desktop publishing projects; performed typesetting duties; and designed artwork as necessary. Opened and closed bureau, ran office and provide customer service.

Yacht Vacations Magazine Internship 1989

•Coordinated and organized photo files and provided illustrations.

•Wrote press releases, prepared in-house copy for promotions; researched and wrote feature article.

EDUCATION

•B.S. – Journalism, Minor: Education

College of Journalism & Communications, University of Florida

PROFESSIONAL DEVELOPMENT

Guerrilla Marketing University, August 2008

What Every Manger Needs to Know: American Management Association’s Tool Kit for Success, April 2008 American Management Association’s Fundamentals of Marketing, April 2007

SKILLS

Excellent organizational and project planning/management skills. Manages teams with focus and influences results to meet stated goals. Develops strategies, creates marketing plans and identifies tactics critical to achieving objectives, paying close attention to establishing strong partnerships, return on investment and established deadlines.

Proficient in Quark Xpress, Illustrator, InDesign and Freehand. Adept at Photoshop, Acrobat, Pagemill, PowerPoint, MS Office and Publisher. Familiar with lean manufacturing processes for heavy industrial equipment, database management, media buys, electronic pre-press operations, four-color printing processes and publishing industry, as well as web design.

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