Group Account Director Resumes in US-North Carolina-Charlotte: James

Group Account Director Resume

Contact Candidate

Name:

James

Location:

US-North Carolina-Charlotte

Experience:

Most Recent Job Title:

Group Account Director

Objective:

I am seeking an opportunity with an organization that will allow me to take my skills in marketing, advertising, consumer promotions and multicultural marketing to the next level while assisting them in achieving their goals. An experienced advertising and marketing executive who has utilized his creative talents to design and implement successful marketing campaigns, consumer promotions and experiential executions. My talent in developing effective targeted consumer marketing strategies has consistently lead to dramatic increases in corporate revenue and visibility. Well versed in the 4 A’s, agency procedures and ISO 2000. I have management experience with product launches and branding initiatives from iconic brands of consumer product giants Coca-Cola and Procter & Gamble. Also possess agency management experience with numerous Fortune 500 companies: American Airlines, Dominos Pizza, Ford Motor Company, General Mills and Miller Brewing to name a few. A leader that is a creative, analytical thinker, possessing keen understanding of brand objectives and strategies with excellent presentation and communication skills.

Resume Text:

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JAMES M. MALONE

2284 Chicago Boulevard

Detroit, Michigan 48206-1739

248.981.8958 (C) / 313.867.0269 (H)

jmmalone129@aol.com

VICE PRESIDENT / DIRECTOR:

Client Services ~ Group Accounts ~ Multicultural

Marketing

Seasoned marketing executive with more than 20 years

of experience impacting corporate visibility,

profitability, and performance through expert

orchestration of multicultural marketing, brand

development, new media, and sales management

strategies. Skillfully target diverse audiences

through creative design/execution of PR, promotional,

and multimedia advertising campaigns.

* Analytical problem solver, team mentor and self-

starter with exceptional talent for growing sales and

market share through ethnic/urban consumer market

expansion, retail merchandising and promotions.

* Combines extensive experiential consumer expertise

with history of accomplishment in agency management

and conceptual selling within corporate and

entrepreneurial environments.

* Expert presentation, negotiation, and communication

skills with keen abilities in project management,

community relations, and P&L management.

Account Management

Sponsorship Contract Negotiation

Presentations

Community Relations Project Management

Brand Strategy/Development

Market Research, Analysis, & Penetration

P&L Management

Team Leadership, Mentoring

Promotion

Media

Creative Design

PR

PROFESSIONAL EXPERIENCE

UNIWORLD GROUP, INC., New York, New York * 2002-2008

$246 million full service advertising agency with 146

employees.

Group Account Director (2004-2008)

Promoted to orchestrate all national and regional

multicultural advertising and marketing programs for

largest division of Ford Motor Company capturing over

70% of corporate sales. Commanded $34 million annual

operating budget, providing decisive team leadership

and direction for 30 staff members. Coordinated with

all levels of client and agency management in forging

creative, media, experiential, PR, HR, and vendor

management strategies.

Specific Accomplishments:

* Delivered annual average budget growth of more than

25% for 6 consecutive years.

* Fueled client/corporate visibility and revenue

growth by negotiating and delivering high profile

marketing promotions and sponsorship including Chris

Brown Exclusive Tour deal in support of 2008 Sync and

Ford Focus launch; R & B singer Kelis for 2007 Ford

EDGE, TV, print, radio campaign, On the Edge; and

FunkMaster Flex as celebrity spokesperson for Ford

division.

* Earned reputation as top performer, achieving

multiple awards including 2006 Telly Award for the

2007 Ford Fusion It Becomes You campaign; and 2008

Urban Wheel Award for best African American Broadcast

Advertisement for 2007 Ford EDGE, On the Edge.

Account Director (2002-2004)

Spearheaded talented, 5-member account team in

directing $22 million annual budget, and

national/regional multicultural advertising and

marketing initiatives for top-tier clients. Drove new

business, established key account contacts, built

relationships, and negotiated contracts. Conceived

and executed strategic marketing and advertising

solutions.

Specific Accomplishments:

* Built company’s Detroit office from the ground up,

establishing departmental goals, objectives, critical

success factors, milestones, and risks.

* Evaluated competitive activity and defined client

strategy for market positioning and revenue growth.

GLOBALHUE, Southfield, Michigan * 1997-2002

Formerly Don Coleman Advertising; $720 million full

service advertising agency with 300 employees.

Vice President, Promotions Director (1999-2002)

Forged and provided oversight for client ethnic/urban

market strategies and brand development. Led and

motivated 5-member team in designing and executing

high-impact, profitable consumer and corporate

promotions and in-market events. Expedited daily

operations, expertly managing $10 million annual

budget, agency resources and strategic partnerships.

Conducted all contract negotiations and sponsorship

evaluations. Served as critical liaison for vendors

and contractors and key member of strategic planning

and new business development team.

Specific Accomplishments:

* Formulated cutting edge promotions for urban market

execution, establishing market leadership position

for 15+ top-tier brands and clients including

American Airlines, Ameritech, Kmart Corporation,

Daimler Chrysler, and General Mills

* Impacted agency and client profitability and

performance by strategically orchestrating numerous

high profile PR/marketing events:

* Black Enterprise Pepsi Golf & Tennis Challenge,

Doral Resort, Miami, Florida, September 2000 – 2001;

30th Anniversary Tribute, September 2000;

* A Night in the Comfort Zone, host Tom Joyner,

starring The Gap Band, September, 2001;

* Soul Beach Music Festival, Miami, Florida, June

2000;

* Tom Joyner Fantastic Voyage Sweepstakes, March –

June, 2001.

Note: Additional career history included roles as

Senior Promotions Manager/Promotions Manager for

GlobalHue (1997-1999); Field Marketing Manager for

Coca-Cola USA (1992-1996); Sales Manager, Senior

Account Executive, and Account Executive for Empak

Enterprises, Inc.; and Unit Manager, District Field

Representative, and Sales Representative for Procter

& Gamble Distributing Company.

EDUCATION

Bachelor of Science, Political Science

Ball State University, Muncie, Indiana

TRAINING

Managing Organizational Resources Effectively (MORE)

Applied Marketing Program (AMP)

Conceptual Selling

Strategic Selling

Learning From Work

Dimensions of Professional Selling

Sales Management Training School

Business Writing, University of Wisconsin-Milwaukee

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