National Program Marketing Director Resumes in US-Tennessee-Memphis: Jill

National Program Marketing Director Resume

Contact Candidate

Name:

Jill

Location:

US-Tennessee-Memphis

Experience:

Most Recent Job Title:

National Program Marketing Director

Objective:

To obtain a challenging marketing position that will utilize my ability to develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.

Resume Text:

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JILL E. RYAN

495 S. Front Street #102 Memphis, Tennessee 38103

cell: 901.921.2116; email: jilleryan@gmail.com

A savvy, results-oriented leader with proven success in non-profit brand management and marketing. Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings. Critical thinker and leader focused on creating high performance cultures.

PROFESSIONAL EXPERIENCE

ALSAC/St. Jude Children’s Research Hospital – Memphis, Tennessee

National Program Marketing, Director – Promotions (Dec 2007 – present)

 Prepare annual strategic initiatives and short/long term goals for each fundraising initiative in the National Program Marketing department. Responsible for an annual budget of more than $17 million in revenue and while maintaining an expense ratio of 32 percent or less.

 Responsible for the supervision and management of the Field Operations National Program Marketing Department in the support and development of the recruitment, training, research, and administrative control of regional and national fundraising initiatives including customer donation promotions (St. Jude Halloween promotion, and regional Thanks and Giving®), charity athlete programs (St. Jude Heroes and Give thanks. Walk), and national philanthropic partnerships.

 Oversee the daily activities of the National Program Marketing promotions staff. Includes coaching, career pathing, counseling, and writing performance appraisals.

 Work with more than thirty Field Operations regional offices to identify new event programs, test and execute out on a national scale. Assist in creating program core standards and monitoring regional offices to ensure compliances with standards.

Key accomplishment: Selected as one of twelve members of the inaugural Director Leadership and Talent Development program at ALSAC/St. Jude. The program content focused on leadership skills, executive coaching and various components of creating a high performance culture. The Leadership & Talent Development program was created to provide a talent pipeline for leading the organization strategically in the future.

ALSAC/St. Jude Children’s Research Hospital – Memphis, Tennessee

National Program Marketing, Associate Director – Promotions (June 2007 – Dec 2007)

 Worked with the Director of National Program Marketing toward the continued growth and strategic direction of the department by developing and expanding existing and new programs to increase the total fundraising revenue for the department, including cultivating multicultural-based initiatives.

 Responsible for preparing, implementing, and managing the National Program Marketing department annual budget for the Halloween and Heroes programs along with the program long range plans, reports to the executive office and strategic initiatives.

 Oversaw the daily activities of the Promotions staff. Included coaching, counseling, and writing performance appraisals.

Key accomplishment: Developed a team to create an online ordering and inventory management system for the point-of-sale materials for the Halloween promotion. This system reduced program expense by approximately 5 percent and increased the ratings on the customer satisfaction survey by more than 15 percent.

ALSAC/St. Jude Children’s Research Hospital - Memphis, Tennessee

National Program Marketing Promotions, Brand Manager (Aug 2005 – June 2007)

 Responsible for the management, development and implementation of Field Operations cause related marketing promotions on a national and regional level.

 Actively solicited the recruitment of new national retail accounts with the potential to raise substantial amounts of money for ALSAC on an annual basis. Utilize fundraising, sponsorship, relationship building and sales skills to develop mutually beneficial associations with these groups. This includes researching and developing new national fundraising promotions with new and existing Field Operations corporate partners.

 Coordinated the work of various departments within ALSAC to create, develop and distribute promotional materials, such as pinups, manuals, training materials, promotional kits and resources, videos, media reports, and any other materials for national promotions.

 Planned and coordinated promotional stewardship activities which include, but are not limited to: dinners, receptions, news conferences, hospital tours and training sessions. Assist in planning special events associated with the cultivation of donors and cause-related marketing projects.

Key accomplishment: Increased chain account participation in the St. Jude Coors Halloween promotion by more than 60 percent from the previous year. These accounts generated more than $3.8 million during a one month promotion.

ALSAC/St. Jude Children’s Research Hospital – Memphis, Tennessee

Dream Home Construction Specialist (April 2003 – Aug 2005)

 Responsible for the management of the construction aspect of approximately 20 Dream Home markets by maintaining regular communication with builders and serving as a liaison between the builders, the Dream Home Development Team and field staff.

 Worked in conjunction with the Director of Dream Home Construction to review the Dream Home builders’ invoices and to pro-actively assist Dream Home builders in lowering all construction related costs by creating materials allowances and guidelines.

 Coordinated with Legal Department on property transfers, Phase I environmental studies, home appraisals and other logistical and legal aspects.

Key accomplishment: Recruited approximately 15 new builders and developers in conjunction with field staff and worked to maintain an expense ratio of 32 percent while raising more than $28 million for the hospital.

Bonne Terre Country Inn – Nesbit, Mississippi

Director of Marketing and Business Development (Nov 2002 – April 2003)

 Responsible for maintaining overall leadership role within the organization and general supervision of all staff: including creating an employee handbook, conducting weekly staff meetings and facilities management.

 Responsible for creation of corporate image for Bonne Terre including design and implementation of plan to generate new business.

 Assisted in the execution of Bonne Terre special events including corporate events, weddings, and social event contracting

Key accomplishment: Increased revenue generated by corporate events by approximately 40 percent by expanding corporate client base through the creation of a business-to-business sales plan.

Memphis Area Home Builders Association – Memphis, Tennessee

Director of Public Affairs (May 1999 – Nov 2002)

 Responsible for the planning and implementation of the annual Vesta Home Show®. This show is a nineteen day event, has an average attendance of 28,000 visitors and includes managing a $350,000 budget.

 Responsible for the planning and implementation of the annual Home Expo®. This show is a three day event, has an average attendance of 13,000 visitors and 300 exhibitors.

 Served as staff contact to all media organizations, local government agencies and elected officials.

Key accomplishment: Executed the highest attended Vesta Home Show in MAHBA history (2000) along with the most profitable Home Expos (2001 & 2002) in the organization’s history at that time.

EDUCATION

University of Alabama – Tuscaloosa, Alabama

Bachelor of Science in Marketing with a concentration in Public Relations

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