Director of Public Relations Resumes in US-California: David

Director of Public Relations Resume

Contact Candidate

Name:

David

Location:

US-California

Experience:

Most Recent Job Title:

Director of Public Relations

Objective:

Resume Text:

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--Director of Public Relations/ Corporate Communications--

- Accomplished professional, with extensive skills and experience in multiple strategic public relations programs with a proven record of success

- Highly motivated leader with aptitude for establishing communication methodologies as well as implementing both internal and external communications

- Trustworthy, reliable, hardworking, and eager to undertake professional challenges

- Consistently committed to getting the job done and achieving high results with strong sense of pride in handling duties

- Possess strategic perspective and long-term vision, combined with commendable implementation of initiatives

CORE COMPETENCIES

- Strategic Planning and Leadership

- Outstanding Customer Relations

- Productivity and Efficiency Improvement

- Media and Analyst Coverage

- Highly Organized with Strong Analytical Abilities

- Extensive Knowledge of Public Relations Practices

CAREER WORK PATH

MANAGER, WORLDWIDE PRESS AND ANALYST RELATIONS

HEWLETT-PACKARD - ROSEVILLE, CA 2005-PRESENT

- Coordinated the development and implementation of worldwide press and analyst plans, strategies and tactics for HP Networking business unit

- Formulated strategy and presented content and materials that significantly improved company’s Gartner Group Campus LAN, and Wireless LAN Magic Quadrants ranking which is the highest placement in company history

- Created press and analyst strategy and tactics for the company’s most strategic and successful product and solution launches

- Restructured company’s media / analyst product and solutions launch procedures to maintain consistency and targeted message strength

Key Accomplishments:

- Successfully developed two dozen leadership, strategy, and competitive articles in business publication in 2008 to 2009; effectively doubled trade media coverage in 2008 and 2009

- Improved industry analyst program with focus on more than 60 key analyst targets and delivering favorable reports and ratings

- Played a key role in increasing HP’s global media placement share of voice to 34% with virtually zero negative press worldwide

PUBLIC RELATIONS DIRECTOR - SUREWEST COMMUNICATIONS - ROSEVILLE, CA 2002-2005

- Supervised various functions related to public relations, branding, crisis management, and communication for California’s third largest independent telephone company

- Managed and directed corporate sponsorships between SureWest Foundation and Roseville Telephone Museum

Key Accomplishments:

- Productively increased volume of externally-authored stories by nearly 50 % in 2004 to 2005 and increased coverage of mission critical Broadband segment by 300%

- Efficiently directed the company’s first industry analyst program that successfully developed 17 relationships in 3 years

- Supervised the company’s community campaign which consistently increases from 2003 to 2005

- Recognized for exceptional performance and received seven “League of American Communication Professionals” awards

COMMUNICATIONS AND PUBLIC RELATIONS CONSULTANT - CORPORATE DYNAMICS - AUSTIN, TX 2000-2002

- Played a lead role in coordinating integrated marketing communications programs, public relations, branding, Internet public relations, crisis management, community relations as well as internal communications

Key Accomplishments:

- Initiated and developed strategy for the National Wildlife Federation “Texas Water Matters” with $2M public campaign for equitable state water plan including more than 60 media stories in 6 months; produced and directed an advocacy video: “The Living Waters of Texas ” which successfully provided an additional $750K in funding

- Authored “Down the Drain” for the NWF, a report on costly/wasteful state water projects which developed 25 newspaper articles

- Supervised media relations and product publicity launch campaigns in 10 states for Vectris, a regional DSL provider

- Led the successful launch of Radiant Photonics, an optical component company, organizing a multi-city analyst tour resulting in 21 briefings

DIRECTOR OF PUBLIC RELATIONS - SICOLAMARTIN - AUSTIN, TX 2000

- Generated lead articles in ADWEEK, Ad Age, plus coverage in USA Today, Austin American-Statesman, Austin Business Journal, Associated Press, and the Internet Wire

- Worked closely with various clients such as Citrix, Compaq, Data Return and FutureLink regarding media inquiries to news releases and analyst relations

- Co-authored Citrix’ 1999 Annual Report and a brochure for Citrix MetaFrame

- Wrote content and served as design consultant on the modification of SicolaMartin Web site; integrated contemporary graphics and design, key client successes, a Press Room, and developed branding philosophy and corporate culture pages

Key Accomplishments:

- Spearheaded public relations and branding to promote advertising agency for $150M to Young & Rubicam in 2000

- Successfully implemented media plan on SicolaMartin obtaining $40M Novell account

PUBLIC RELATIONS DIRECTOR

NATIONAL INSTRUMENTS - AUSTIN, TX 1999-2000

- Oversaw global public relations, crisis communication, internal communication and publication programs for the $400M leader in software / hardware for scientists and engineers

- Created strategic plans combining Product Marketing, Product Development and Manufacturing departments to launch major projects resulting in a successful launch of LabView Real-time; the most organized and winning product launch in company history generating more than 15 magazine covers and numerous favorable product reviews

- Utilized strong leadership skills in directing staff of 18 with an annual budget of $1.3M

Key Accomplishments:

- Published two major customer magazines; Instrumentation Newsletter and Automation View, with a global circulation in excess of 900,000; Instrumentation Newsletter won the “Katie Award” as best newsletter

- Directed media relations program targeted at 300 editors (70 key editors) that successfully placed hundreds of news releases and articles

EARLIER CAREER

DIRECTOR OF COMMUNICATIONS - VTEL CORPORATION - AUSTIN, TX 1996-1999

DIRECTOR OF COMMUNICATIONS - KOCH CRIME COMMISSION - WICHITA, KS 1994-1996

EDUCATION

Greenwich University, Hilo, HA

- Master of Arts (non-traditional) in Communications

University of Colorado, Boulder, CO

- Bachelor of Arts in Communications

AWARDS

- Oklahoma News Network Sportscaster of the Year, 1975-1978

- Outstanding Young Man in America, 1987

- Local Emmy New York State Broadcasters, 1981

- League of American Communication Professionals Spotlight Award, 2003-2005

- Associated Press New York (small market) Sportscaster of the Year, 1981-1984

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