Director of Marketing Resumes in US-Missouri-St. Louis: Kevin

Director of Marketing Resume

Contact Candidate

Name:

Kevin

Location:

US-Missouri-St. Louis

Experience:

Most Recent Job Title:

Director of Marketing

Objective:

* Lead an aggressive marketing team utilizing years of experience in sales, marketing & team building with emphasis on acquisition, retention and loyalty-based marketing programs.
* Provide leadership in all areas of the organization and community as a member of the management team.
* Effective in highly-energized, rapid-paced environments bringing strong listening skills and ideas compatible to changing organizations.
* Excel with personal and business to business sales experience and success.

Resume Text:

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Kevin Hoagland

14 RoyallPrairie Ct

O’Fallon, Missouri 63368

Cell: 636-328-2778 Home: 636-294-3385 khoagland@rocketmail.com

Professional Summary

 Lead an aggressive marketing team utilizing years of experience in sales, marketing & team building with emphasis on acquisition, retention and loyalty-based marketing programs.

 Provide leadership in all areas of the organization and community as a member of the management team.

 Effective in highly-energized, rapid-paced environments bringing strong listening skills and ideas compatible to changing organizations.

 Excel with personal and business to business sales experience and success.

Professional Experience

Downstream Casino Resort Quapaw, OK October 2008 – September 2009

Director of Marketing

• Grew avg. monthly revenue by 54% from October’08 to July ‘09 thru proven advertising, direct mail, web site and promotional strategies.

• Opening & post opening experience for resort property with 2,000 slots, 30 table games, poker room, 222 room hotel, 5 restaurants, gift shop and 6,000 seat entertainment venue.

• Responsible for the activities and success of a marketing team that includes Advertising Manager, Transportation/Bus Marketing Manager, Player Development Manager, Special Events & Promotions Manager, Player’s Club Manager, Sales Manager, Sales Associate, two Marketing Coordinators and Associates and Marketing Administrator.

• Developed and implemented tiered card program six months post opening increasing membership by 300% since inception.

• Implemented successful direct mail program designed to provide additional trips and more share of wallet.

• Direct the work of a nationally respected full service advertising agency, local media buying group and print/direct mail shop.

• Focus on high visibility programs and promotions that drive acquisition, increase retention and build customer loyalty with an appropriate Return on Investment.

• Short and Long Term financial budgeting and planning while responsible for a $23,000,000 annual budget

AFLAC and Northwestern Mutual St. Louis, MO August 2005 - October 2008

Independent Associate and Financial Representative

• Full Commission Sales built by prospecting, referrals and a consultative sales approach.

• Regularly met or exceed sales goals and award levels

• Success included implementing AFLAC supplemental health insurance program with businesses and their employees and creating comprehensive financial security programs for individuals and families that include Life, Disability and Long-Term Care Insurance.

Thunderbird Casino Norman, OK July 2004 - July 2005

Director of Marketing

• Turnaround experience - Grew revenue by 45% overall for the year implementing a targeted mix of programs including Direct Mail, Customer Relationship Management, Print, Radio, Outdoor and TV advertising.

• Executed low-cost, high-visibility promotions reducing marketing expenses by 36%.

• Directed the work of a full service advertising agency as well as writing, directing and producing radio, print, outdoor and TV advertising in-house.

• Created departments including Bus/Group Programs, Advertising, Player Development, Player's Club, Data Base, Promotions, Special Events and PBX.

Mark Twain Casino LaGrange, MO Feb 2002 - July 2004

Director of Marketing

• Grew casino revenue by 5% while reducing marketing expenses by 18% through investing in marketing programs targeted at customers with the best ROI.

• Created and implemented targeted direct mail program increasing visitation, frequency and overall Gross Gaming Revenue from top 30% of the customers.

• Developed new media advertising plans utilizing radio, TV/cable and print

• Implemented new promotions that delivered customers during non-peak times and optimizing peak times driving incremental visitation & revenue (Cash Drawings, Scratch Offs, and Car Giveaways).

• Planned and executed player events such as VIP dinners, concerts and tournaments.

• Developed competitor analysis program to maintain knowledge and effectiveness of competitor's marketing programs.

• Directed the activities of numerous departments including Ticketing, Gift Shop and Guest Services Department including the development of Guest Services Manager and staff of 3 supervisors and 14 hosts.

Harrah's Casino & Hotel St. Louis, MO April 2001 - Feb 2002

Cage Cashier Supervisor (cross training opportunity)

• 6-12 month Developmental/Cross Training opportunity to expand knowledge of the casino industry leading to a Director of Marketing position in the Harrah's organization within the next 2-3 years.

• Supervised shift of 12-20 front line cage cashiers and 2-3 main bankers.

• Responsible for training new cashiers and main bankers, quarterly reviews, annual reviews, creation of Development Plans/Action Plans and scheduling.

Harrah's Casino & Hotel St. Louis, MO June 1998 - April 2001

Total Gold Promotions Manager, Marketing Manager

• Key member of marketing team that grew revenues for the casino from a monthly average of $16,000,000 in 1997 to an average of more than $23,000,000 in 2001.

• Directed development, implementation & measurement of off-property promotions targeting incremental trips and revenue, utilizing partners such as Coke, Hertz, Budweiser & local businesses.

• Developed and expanded sponsorship program for events and promotions. Increased value of program from $30,000 in 1998 to $230,000 in 2000.

• Responsible for the planning, execution and analysis of casino promotions & special events.

• Budget and Marketing plan development including management responsibilities such as monthly P&L reviews and monthly, quarterly and annual forecasting.

• Property-wide Customer Service Certification Coach - teaching customer service skills and administered certification tests to new hires.

Harrah's Casino & Hotel St. Louis, MO Jan 1997 - June 1998

RiverPort Casino Center Sales & Business Development Manager

• Created sales department for opening of casino in March of 1997

Harrah's Casino & Hotel North Kansas City, MO Feb 1995 - Jan 1997

Sales Representative

• Developed accounts utilizing telemarketing, personal sales calls, trade shows, direct mail, industry conventions & execution of successful marketing and sales strategies.

Overland Park Convention & Visitors Bureau Overland Park, KS Sept 1991 - Feb 1995

Sales Manager

• Developed accounts in the tour and travel market with emphasis on telemarketing, personal sales calls, trade shows, direct mail, industry conventions & execution of successful marketing and sales strategies.

The Elms Resort Hotel Excelsior Springs, MO Jan 1989 - Sept 1991

Sales Manager --Developed accounts in the corporate, government, association, education and tour & travel markets

Education

Central Missouri State University Warrensburg, Missouri

B.S. in Business Administration - Functional Major: Marketing

MBA Candidate at Liberty University, Online Program

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