Director of Sales, Sales Manager, Sr. Account Executive Resumes in US-California: John

Director of Sales, Sales Manager, Sr. Account Executive Resume

Contact Candidate

Name:

John

Location:

US-California

Experience:

Most Recent Job Title:

Director of Sales, Sales Manager, Sr. Account Executive

Objective:

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Resume Text:

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MANAGEMENT PROFESSIONAL

Sales Leadership | New Business Development | Strategic Account Management

Highly talented and performance-driven professional with dynamic management experience in highly competitive environments. Award-winning sales experience in both local and national settings that involves budget / P&L planning and execution of overall operations. Broad knowledge and skill set reflecting strong operational and sales command in all aspects of broadcast, digital, sports/event marketing, and multi-platform/multi-channel negotiations. Expert in developing short- and long-term sales strategies that defines success for multiple divisions and multiple platforms. Possess strong leadership and teambuilding capabilities complemented with a keen eye for recruiting highly talented individuals.

KEY STRENGTHS

- Leadership and Supervision

- Strategic and Tactical Business Planning

- Multi-level Sales Growth / Revenue Generation

- Key Account Acquisition / Management/ Growth

- Program Development and Execution

- New Systems Implementation

- Promotional Initiatives / Event Planning

- High Quality Interpersonal Skills

- Staff Hiring, Training and Development

- Independent Decision Making

CAREER OVERVIEW

CBS RADIO - Los Angeles, CA

GENERAL SALES MANAGER

KCBS-FM, 93.1 Jack FM 2005-Present

Oversee $44 million gross annual revenue sales generated from on-air, digital and out-of-home “signature events.” Leverage strong leadership skills to effective manage a 25-person team consisting of account executives, marketing specialists, national sales manager, local sales manager, events sales manager and support staff.

- Led teams efforts in the development of KCBS FM, Jack FM as was later recognized as the most successful “JACK” station among 175 stations both national and worldwide

- Instrumental for the three years of consecutive growth in company’s revenue through skyrocketing performance that surpassed existing market competitors

- Played an integral role for the exponential growth of KCBS FM’s revenue in 2006 to more than 45% versus overall market revenues that were down by 3%, realizing broadcast cash-flow of more than 70% positioned the team in #4 throughout Los Angeles and #7 country-wide as stated by the Miller Kaplan Report.

- Consistently set record pace growth in 2007 with a 14% boost over prior year by outperforming market competitors and improving station’s country-wide rank to the #6 position for overall top-line revenue

- Devised and executed sound business plans to effectively launch and support digital sales platforms, such as ongoing sales of audio/video pre-rolls, streaming spots as well as display and banner ads

- Provided new revenue streams for the station by developing Jack’s Summer Surf Series sponsored by Coors, Jack’s Open Golf Tournament hosted by Alice Cooper and Live Nation “All Access Pass with Guitar Center

Sporting News Radio - Santa Monica, CA

GENERAL MANAGER / VICE PRESIDENT OF SALES

KMPC AM 1540, The Ticket 2002-2005

Managed overall operations and EBITDA performance of sports radio station KMPC, “The Ticket” of privately held corporation, Sporting News, which include all sales, programming, franchise acquisition, marketing and engineering. Assumed full P&L responsibility for sports properties, including USC, San Diego Chargers, LA Galaxy, NCAA Men’s Basketball/Westwood One and NASCAR.

- Piloted the station brand’s “1540 The Ticket” launching initiatives that includes sales operations, program structures, franchise acquisition, marketing and engineering plans

- Spearheaded high-quality, cross-functional teams of engineers, lawyers, contractors and FCC consultants to ensure success of the 1540 AM frequency to establish greater coverage throughout Los Angeles DMA

- Solely managed the negotiation of broadcasting contracts and agreements for USC, SD Chargers, LA Galaxy and NCAA Men’s Basketball

- Managed corporate key accounts, such as Miller Beer, Sprint / Nextel, Smart & Final, as well as Lexus and Lowes; established strategic partnership with StubHub to secure more than $750K for digital, network radio and magazine

- Instrumental for exponential growth of company by 93%, 60%, 24% and 22% from 2001 to 2005, and the successful launch of initiatives for new sports properties

Hispanic Broadcasting Corporation (now Univision Radio) - Glendale, CA

VICE PRESIDENT / DIRECTOR OF SALES

KLVE / KSCA / KTNQ / KRCD / KRCV 1998-2001

Effectively handled all top line revenue and sales while leading five HBC station operations including KLVE, KSCA, KTNQ, KRCD/KRCV.

- Managed a sales team of sixty five professionals that generated more than $84M in annual sales and outpaced market revenue growth in 1999 to 2001 while maximizing market share for the group

- Actively participated in the development of cluster-selling approach and in the recruitment of top Spanish radio sales staff

- Outlined and implemented effectively sales training initiatives to refine knowledge of new recruits

- Surpassed all established market revenue goals for FY2000 and FY2001 that boosted groups’ market share

- Droved KLVE and KSCA into top 10 position of Miller Kaplan performers by surpassing overall revenue for the third quarter in 2001

- Planned and coordinated the KLVE 25th Anniversary concert event at The Staples Center that generated more than $1M of new revenue and drove full-share point audience increase in November 2000

EARLIER CAREER

General Sales Manager, KKBT/KCMG Chancellor Media Corporation - Los Angeles, CA

Local Sales Manager, KKBT/KCMG

National Sales Manager, KKBT/KCMG

Account Executive, KKBT/KCMG

Account Executive, KROQ Infinity Broadcasting Corporation - Burbank, CA

EDUCATION

Bachelor of Science in Business Marketing, Minor in Radio TV

Long Beach State University, Long Beach, CA

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