Marketing Director Resumes in US: See Resume

Marketing Director Resume

Contact Candidate

Name:

See Resume

Location:

Experience:

10+ yrs

Willing to Relocate:

Willing to Travel:

Yes

Most Recent Job Title:

Marketing Director

Personal Website:

Objective:

Marketing position in a high energy professional environment where creativity is empowered.

Resume Text:

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Buyer
Direct Marketing
Training and Development
Marketing Plan Creation
Standard Operating Procedures
Seminar and Meeting Facilitator
Event Planning
Public Relations / Press Releases
Extensive Tradeshow Strategy
ROI / Equipment Purchases
Incentive & Sales Programs
Customer Retention Programs
Creative Direction
Graphic Designer
Web Design Technologies

EMPLOYMENT HISTORY

Peaches Uniforms
Dallas, Texas Jan 2004-Dec 2004
Marketing Director
• Initiated email marketing, retail promotional campaigns and customer retention programs. Updated logo, tagging, woven labels and increased visibility through retailer promotions.
• Executed creative programs and presentations targeting vertical markets through forming partnerships with Fortune 500 companies and healthcare specific non-profit organizations.
• Designed and implemented production of sales materials, seasonal catalogs, retail promotions and corporate programs for over 2,000 retail locations nationwide.
• Responsible for over $1.5 annual marketing budget, creating and maintaining vendor relationships with ad agencies, printers, ad specialty, photography studios and modeling agencies. Reduced outsourced printing project expenditures by 70% within first six months.
• Served as an in-studio creative planner and director for extensive modeling projects and seasonal catalogs.

Spinner Printing Company
Carrollton, Texas
Oct 1999-Jan 2004
Marketing Director: Jul 03-Jan 04
• Initiated direct marketing, email marketing, creation and updating of ACT! Database,
• Integrated internal systems with internet technology to enhance communication with clients.
• Produced and implemented update of brand and image.
• Designed and implemented marketing strategies for future growth.
• Created web based online ordering program to create value for customers.

Sales & Marketing Director: Oct 99-June 03
• Coordinated profit and expense objectives, external marketing efforts, website, online ordering, internet technologies, hardware and software purchasing,
• Identified and established strategies and implemented procedures for gaining new and retaining current customers through referral programs, networking, and effective marketing strategies.
• Created and implemented training programs, including cold-calling and relationship marketing.
• Managed and trained sales personnel, coordinated Initiated sales programs and incentives.
• Customer service, team projects and sales.

Lisa M. Copeland pg. 2
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LandSafe Title
Dallas, Texas
July 1998-October 1999
Marketing Project Manager
• Managed production, development and distribution of sales literature, marketing materials and presentations.
• Conducted an in-depth analysis and supervised the installation of Xerox pre-press production equipment that reduced out-sourced printing expenditures by $650,000/year.
• Administered the production of the Title division’s first comprehensive operational overview and division’s annual presentation to the Countrywide Board of Directors.
• Collaborated with management to produce annual report of company performance, strategy and operations.
• Facilitated communications between internal sales, accounting, production staff, and external prospects.
• Developed strategic campaigns targeting potential and current customers. Conducted competitive analysis.
• Managed website business partner database interfacing with information technology department.

KPMG Peat Marwick, LLP
Fort Worth, Texas January 1998-July, 1998
Mergers & Acquisitions - Marketing/Communications
• Developed and coordinated national communications strategy for the Mergers and Acquisitions services unit, bringing together six regional offices under a re-structuring practice.
• Database administration and upkeep.
• Internet and intranet site planning, development and coordination.

Stemco Inc.
Longview, Texas
July 1989–May 1996
Marketing Communications Coordinator – Project Management
• Tradeshow strategy, training, ROI reporting, tabletop displays, coordinated meetings and travel.
• Media planning, buying, placement, editorial, catalog, creation-to-print, focus group coordinator.
• Implemented surveys, accumulated responses, presentations and reporting, in-house database creation and maintenance of potential customers for target markets.
• Certifications in Total Quality Management (TQM), SMIP, LETS, Adult Learning Theory, SPC Orientation, Facilitator/Train the Trainer Training; Pryor Resources’ Effective Communication Skills for Women; Effective Telephone & Customer Service Skills; Time Management and Leadership Skills Assessment; and Change Management.
• Responsible for $1.3 marketing budget including advertising, direct mail, distributor catalogs, lead management, sales flyers, brochures, bulletins, newsletters, press releases, media submissions for trade specific publications, and media buys for Fortune 500 company.

VP Executive Assistant
• Sales & Marketing; assisted 50 Regional and District Sales managers, Director of Marketing and Product Managers as well as special projects for President’s office.
• Monthly newsletter, corporate reports, presentations, meeting coordination, travel itineraries.
• Ad inquiry, press releases, administrative support for advertising and promotions.

TECHNICAL SKILLS
• Adobe Creative Suite (InDesign, GoLive, Image Ready, Photoshop, Illustrator)
• Vertical Response/Constant Contact.
• Microsoft FrontPage, Word, Excel, and PowerPoint
• QuarkXpress. Illustrator. FreeHand, Adobe Acrobat
• FileMakerPro, ACT!

AWARDS AND SPECIAL ACHIEVEMENTS
• Member of American Marketing Association /BMA/BPAA.
• Land Safe Title. Received a division commendation for excellent performance after being in the position five months. Also received a corporate recognition award for outstanding performance and productivity.

VOLUNTEER PARTNERSHIPS
• Marketing Chairman and Trainer. The Road Adventure, Richardson, Texas
• Previous Red Coat Ambassador Metrocrest Chamber of Commerce

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