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terials included brochures in several languages, web page design in English and Italian, tourism materials for foreigners and English signage for pensione/hotel guests.
4/99-5/00 Provider Contracting for Louisiana, FOUNDATION HEALTH
As the State contracting representative, Ms. Miklos was responsible for
negotiating contracts with health care providers, hospitals and ancillary
facilities for the Federal Service Division of Foundation Health. She conducted
bi-annual educational workshops throughout the state, for MD’s and staff
regarding policy, billing and problem resolution. Shreveport, LA
2/96-3/99 Executive Director, Regional Development LA & TX, AMEDISYS Inc.
As Executive Director, Ms. Miklos was responsible for increasing regional home
care and medical staffing agency market share and revenue. Through the
development and implementation of aggressive strategies, Ms. Miklos achieved
113% revenue growth within her first year. In addition she was responsible for local
and regional hospital staffing contracts. Hired as Area Marketing Director, she
was promoted in 6/97. Shreveport, LA
11/93-5/00 Operations/Marketing Consultant Stephens Radio Inc.
As a consultant to the owner, Ms. Miklos was responsible for driving market share
increases via creative marketing strategies, station branding hiring great on-air
staff, advertising and format positioning. The strategies included unusual station
identity campaigns, indie promotions, billboards, television spots and promotional
materials for both the Texas and Louisiana markets. Beaumont TX & Shreveport,LA
8/92-10/93 Director of Business Development, Southeast Texas Rehabilitation Network
Ms. Miklos was responsible for revenue development via marketing strategies for a seven location network of inpatient and outpatient physical rehabilitation
facilities. Key responsibilities included: Development and implementation of
census building strategies; Development of all advertising, branding, marketing
projects and educational programs.; Contracting with PPO's, HMO's and TPA
groups for delivery of service agreements; Advertising agency interface and she
directed all aspects of the Marketing, Public Relations, Admissions, PBX and
Transportation departments. In addition Ms. Miklos researched and implemented
a Disabled Driver Retraining Program and Regional Hand Center. Beaumont, TX
4/90-8/92 Senior Account Executive, Vance-Mathews Advertising
Ms. Miklos was responsible for all facets of agency accounts, including
marketing strategy, client branding, account management, new account
development, production supervision, media contact, media buying,
typesetting, television & radio production, copywriting and vendor contact.
Key clients included; St. Elizabeth Hospital, Gulf States Utilities, Lamar University Wendy’s, Chevy Dealers Association, and Community Banks. Beaumont, TX
11/86-4/90 Owner, KJM Communications
A full service Advertising, Public Relations and Marketing firm with an emphasis in
strategic development, client branding and medical marketing. As the owner
Ms. Miklos was responsible for the development and implementation of client
communication (internal and external), marketing programs and advertising
campaigns. Key Clients, Huff Eye Clinics, Memorial SW Outpatient Surgery Center,
Henley International Medical Devices. Houston, TX
3/84-11/86 Tournament Marketing, Ladies Professional Golf Association (LPGA)
Corporate office responsibilities included, writing and gathering press kit
information, press releases, tournament history and player profiles. Tournament
duties; media scheduling, credentialing and player/media relations. Tournaments
of primary responsibility, Nabisco Dinah Shore, LPGA Championship. Sugarland TX
EDUCATION
1999 MBA, Centenary College of Louisiana
1986 BA in Communications, Minor in Business and Psychology
California State University, Chico
ORGANIZATIONS
American Marketing Association, Member
Center for Contemporary Arts, Board Member,
D.A.N. Divers Alert Network, Member
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