Marketing/Communications Manager Resumes in US-New Jersey-Southern: L Howard

Marketing/Communications Manager Resume

Contact Candidate

Name:

L Howard

Location:

US-New Jersey-Southern

Experience:

10+ yrs

Willing to Relocate:

Yes

Willing to Travel:

Yes

Most Recent Job Title:

Marketing/Communications Manager

Personal Website:

Objective:

OVERVIEW: Experienced marketer with strong knowledge of private and public sector. Able to gain consensus across departments and levels of management. Diverse writing style with ability to appeal to audiences from community room to board room. Indepth knowledge of highly regulated insurance and finance industries. Stickler for producing deliverables on time and under budget.

Resume Text:

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. Created and served as editor of first monthly e-newsletter to enhance chapter intra-communication. Assisted in implementation of new Corporate Membership Program.
• 157 new corporate members attained within 90 days of launch against annualized target of 500.
• Assisted in development of broad scale growth and retention strategy for organizational expansion.
• Created innovative exhibit materials for local and national events, meetings and conferences.
• Developed content and managed distribution of e-newsletter to board of directors and chapter officers.
• Worked in tandem with Public Relations firm to increase marketplace visibility.
• Managed content development for website and served as liaison for online magazine.
• Provided accounting, database, website and chapter event registration support.
• Generated monthly chapter roster, membership and retention reports.
• Selected as 2007 Diversity Executive Leadership Program Scholar (American Society of Association Executives).

Community Planning Manager/Organizer
ISLES, INC. (2002 to 2005)
Trenton, NJ

Developed mission-driven marketing and outreach plans for community based programs. Served as liaison between grassroots organizations and local government officials. Spearheaded media campaigns for a new ‘generations’ program targeting grandparent caregivers. Managed volunteer parent association of 300+ members including recruitment, retention, fundraising and special events.
Grew membership by 4% and established core volunteer advisory committee to increase retention.
• Obtained $42,000 funding generated from requests for proposals and fundraising initiatives.
• Led marketing efforts for first parent driven fundraiser generating $14,000 in sales and advertising revenues.
• Organized community forums with local education, government and health organizations.
• Created content for brochures, reports, newsletters and company website.
• Provided technical assistance for voting campaigns and general community advocacy.
• Assisted with neighborhood participatory planning and community organizing initiatives.

Marketing Manager
PRUDENTIAL FINANCIAL, INC. (2000 to 2002)Newark, NJ

Worked in corporate institutional division creating multicultural B2B marketing campaigns for Fortune 500 and 1000 accounts. $1.3 budget. Developed training presentations to provide regional sales force with new product updates and new business opportunities. Worked in tandem with in-house ad agency, compliance and legal to ensure adherence to stringent corporate guidelines.
• Achieved above par response rates of 12.5% against 8% target.
• Generated sales revenue of over $200k on annualized basis.
• Drafted creative briefs for 1st and 2nd sale direct mail campaigns (electronic and print collateral).
• Assisted with formulation of financial model to forecast onsite revenue projections.
• Produced content for CD-ROM presentations used as prospecting tools.
• Cross-trained team of 12 regional sales directors, marketing associates and administrative staff.
• Designed department intranet site and content for company website.

Investor Relations Manager
PRUDENTIAL FINANCIAL, INC. (1996 to 2000) Newark, NJ

Organized logistics and integrated multimedia webcasts for Chairman's annual investor meetings. Responsible for internal e-communications strategy for company demutualization. Negotiated and evaluated contracts with third party vendors.
• Spearheaded development of intranet site and interactive database repository reaching 50,000 employees.
• Partnered with Public Relations to draft press releases and media kits.
• Prepared corporate marketing materials and senior executive presentations.
• Designed department intranet site and managed IR content on company website.
• Supervised team of management interns and administrative staff.
• Won 3 Achieving Customer Excellence (ACE) awards.

Documentation Specialist
PRUDENTIAL FINANCIAL, INC. (1994 to 1996) Newark, NJ

• Assisted in the development of process requirements for data integrity project 12,000+ transactions.
• Documented confirmations of swaps, derivatives and foreign exchange activity on trading floor.
• Analyzed and assisted in negotiation of Master and Security Agreements.

Human Resources Associate
PRUDENTIAL FINANCIAL, INC. (1994)
Newark, NJ

• Reviewed applications and matched executives with business units.
• Tracked activity of incoming applicants and maintained statistics.
• Reported statistical data to management associates.

COMPUTER SKILLS:
Expert: Microsoft Office Suite - Publisher, Word, Excel, Project, PowerPoint, Publisher Pro.
Proficient: iMIS, MS Access, HTML.
Knowledge: Adobe InDesign, Illustrator, PageMaker.

PAST AND CURRENT MEMBERSHIP:
Direct Marketing Association, Product Development and Management Association, National Association of Female Executives, Delaware Valley Society of Association Executives, Minority Interchange, New Jersey Regional Coalition

VOLUNTEER/COMMUNITY AFFILIATIONS:
Court Appointed Special Advocates (CASA) Youth Achievers' Committee of Burlington County Beyond Expectations, Inc. Neighborhood Leadership Initiative  Gamaliel Leadership Institute Making Visions Possible

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