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...overnments, schools,
professional groups, architects,and facility managers. Create strategic
partnerships to work out energy issues.
Develop and established major energy-efficiency and \"Green\" energy
initiatives; solar schools, Idling reduction, renewable choices, bio-fuel
facility, and performance contracting programs
Designed Photovoltaic program as member of committee working with EPA
developing the \"Sustainable Skylines\" initiative for the Midwest.
The Olivet Group, Smithville, Mo. 1998-Present
Company provides decision research, creates and develops strategic ideas, products and programs
Director Business Development -
Created business (after Westar sold ApplianceCare) providing: market and
product development, market research / intelligence and marketing programs
and strategies, in-depth research interviewing.
Developed business for the company through business-to-business sales:
select clients and projects: Aquila, Columbia Energy, Avantis, Cemex,
Eastman Chemical, Board of Pubic Utilities, SCANA, others)
Managed research projects determining methodologies, data collection,
analysis, report/presentation development, for a variety of market research,
market intelligence, and competitive intelligence projects
Westar Energy, Topeka, Ks. 1996-98
(former Missouri Gas Energy parent company)
Provides electric energy, and risk management products, to over 670,000 customers
Product Development Manager -
Led the team that re-engineered Appliance Care δ improved customer retention
to 93% up from 38%, while growing customer base by 30%, becoming profitable
the first year.
Turned around failing product, in seven months, by conducting extensive
research, identifying problems / opportunities, redesigning the offer,
improved customer service (set up phone center achieved 98% positive
feedback), managed risk by perfecting the claims process and building repair
database, recruited 500 HVAC servicers to deliver the service promise.
Missouri Gas Energy (Westar Energy) Kansas City, MO. 1994-96
Natural Gas Company serving over half-million customers in 155 western Missouri communities
Manager Market Strategies -
Identified / implemented strategic opportunities expanding use of business
unit functions for potential revenue enhancement
Successfully established energy marketing subsidiary, (Marcado) and sold
first contract after researching regulatory documents, finding they allowed
direct sales to large customers
Created service plan for residential segment, built load using expanded trade- ally base
Enron Gas Liquids, Inc. Kansas City, MO. 1990-94
Energy Producer, transporter and marketing company
Region Marketing Representative -
Developed multi-channel distribution network of 203 dealers through strategic
supply positioning while directing and motivating sales force. Increased
annual volume in 12 states and Canada by 24%
Directed the focus of field reps and successfully developed customer network
for gas liquid production from two refineries selling 2.7million bbls. ($7
million profit)
Ferrell Companies, Liberty, MO. 1989-90
Wholesale energy marketer subsidiary of Ferrellgas the nation\'s leading retail propane company
New Product Development Manager -
Branded commodity by focusing the dealer on the value of doing business with
Ferrell and not price.
Designed \"Customer Satisfaction Survey\" research product as consultative
selling tool for sales people that set them up as partners with their
dealer / customers.
Created menu of products, addressing the survey results impacting customer\'s
perceptions: retail sales kits, \"Supply Agreement\", Water Heater and Group
Purchase Program.
Farmland Industries, Kansas City, MO. 1980-89
Refiner, product packager and equipment manufacturer and food company.
Marketing Communications Manager -
Member of marketing team that created AMPRIDEδ, a complete branded retail
franchise (C-store, restaurant, fast food - with over 150 locations opened
first three years).
For the product division directed market research, identifying market needs,
behaviors, and preferences.
Create premium product position and new market for fuel, by coloring it red,
naming it RUBYδ, increasing sales 19.5 million gallons (44%) in one month.
Product Manager (automotive, industrial; oils and grease and chemicals, base stocks, additives)
Redesigned complete line of products by creating premium brand of motor oil
Super TMSδ; featuring new plastic packaging, increased sales 30% first year.
Product Specialist (filters, chemical, replacement parts, accessories, batteries)
Managed product lines- selecting mix, vendors, and negotiated contracts,
managing inventory distributed to 10 warehouses serving 2200 retail outlets.
Increase turns, by adding national brands surplus and return program.
Education
Bachelor of Arts Psychology/English, William Jewell College (Emphasis: Behavior trends & research)
Certifications
BPI- Certified Building Analyst
Building Operators Certificate -MEEA
Level 1 Water Analyst
Seven Habits of Highly Effective People -Trainer
Performance selling skills - Xerox
Total Quality Management - Facilitator / trainer
Awards
National Agri-Marketing Award - Marketing Newsletter
Omni Award - multimedia campaign - Battery / Trucks
Environmental Excellence Award - UMKC Energy Project Team
Affiliations
Society of Competitive Intelligence
KCEEN Kansas City Environmental Educators
MARC Solid Waste Advisory Committee
Heartland Renewable Energy Society
KC Mayor\'s Climate Change Energy Workgroup
Environmental Excellence Business Network
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