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Stephen
US-Georgia-Atlanta
10+ yrs
COO Real Estate
To obtain a leadership position in the real estate industry as 1)Marketing and Sales for a residential, multi family builder, 2)Lead a Corporate Real Estate Department or 3) Key Account Executive for a Service Provider for corporate real estate services.
ing Global Business Development Market Penetration & Expansion Negotiations
Due Diligence Budgeting P&L Market & Competitive Analysis Transaction Management
Process Reengineering Marketing Relationship Management Architectural & Space Planning
NOVARE GROUP HOLDINGS, Atlanta, Georgia 2006 Present
Chief Operating Officer (COO) Real Estate
Formulate and execute strategic plans to drive business and profit growth in 6 markets across 5 states producing up to $750M annually for privately-held high-rise residential condominium, retail, and commercial developer with +350 employees. Direct and lead all aspects of sales operations. Administer P&L for all real estate entities. Manage contracts from conception through closing. Negotiate all out of state marketing and JV agreements for projects. Ensure compliance with all State RE Commission rules and regulations. Structure sales training programs. Supervise 55 geographically dispersed staff. Served as key member of Operating and Disposition Team.
Revenue Growth & Cost Reductions:
-Generated up to $750M annually, expertly leading 5-state sales operation for 10 developments, 4 to 6 new launches, and up to 1,750 homes priced from $180K to $1.5M each year.
-Eliminated Real Estate Services redundancies, and improved net income 15% year-over-year (YOY), adding rigorous discipline to budgeting and P&L processes.
-Saved $450K in overhead and salary costs, cross-training staff and reducing headcount by 9.
Cut +$510K in salary costs, transitioning sales compensation to 100% commission.
Major Contributions:
-Strengthened competitive positioning, performing as key member of Product Development Committee creating state-of-the-art finishes, products, and technology.
-Drove sales velocity, co-designing creative incentive programs such as lease buyouts, home sales contingencies, purchase price protection programs, and custom mortgage programs.
-Minimized human capital investment and raised client satisfaction, introducing new technology.
-Expedited inventory, and increased asset turnover rates and strategic property development.
Highlights:
-Exceeded national sales conversion ratios 200% in high turbulence market, increasing them from 5% to 10%; implemented new CRM, training programs, and structured outreach programs.
-Maximized employee skills, competency, and motivation, introducing technology initiatives, and incentive programs such as contests and financial rewards for meeting and exceeding goals.
-Changed underperforming Resale Division into lucrative producer in 10 months.
-Enabled higher rate of seamless introduction and launch of initiatives, and improved team environment and collaboration, introducing product-centric communication meetings.
-Cultivated talents of sales agents, leading 3 to rank in top 5% out of 45K state-wide.
STEPHEN R. TOTH Page 2 stoth5551@gmail.com
ROBERTSON BROTHERS GROUP, Bloomfield Hills, Michigan 2003 2006
Vice President Sales & Marketing, and General Manager Finance & Development
Coordinated and oversaw all of sales and marketing for 8 to 12 developments generating $60 to $100M in annual sales for privately-held regional single family home and condominium developer and builder with +60 employees. Managed all P&L for marketing and media budgets. Authorized all new product introductions, pricing strategies, and site acquisitions. Cultivated all interior design and agency partnerships, and demographic-specific merchandising models. Negotiated purchase agreements with sales agents and buyers. Chaired competitive market shops. Conducted design charrettes, consumer focus groups, and prior prospect studies. Performed as key member of Executive Committee, Advisory Board, and Strategic Vision Team. Supervised 20 staff.
Revenue Growth & Cost Reductions:
-Produced up to $100M annually, selling and delivering up 250 homes priced from $129K to +$3M, and championing Grand Opening of 3 to 4 new communities per year.
-Grew option margins 10%, saved $150K in salary costs, and increased upgrade sales, opening centralized full-service Design Center based on most successful countrywide best practices.
-Lowered annual salary costs by $300K, instituting new sales agent compensation structure.
-Decreased marketing budget 50% while increasing qualified traffic, incorporating new media outlets based upon emerging industry trends.
Major Contributions and Highlights:
-Amplified market presence, re-branding company; launched A to Z campaign including all collateral materials, displays, model presentations, signage, and advertising and marketing.
-Raised website hits from 70K to 1.6M per quarter, redesigning and optimizing company website.
-Boosted realtor participation from 21% to 59%, launching new broker relation program.
-Transformed average sales team into award-winning Class A agent group at top of industry with +10% conversion ratios.
FORD MOTOR LAND DEVELOPMENT CORP., Dearborn, Michigan 1993 2003
Director Corporate & Commercial Real Estate, and Manager International Transactions
Orchestrated site search, due diligence, and development team for worldwide land acquisitions and transactions for wholly owned subsidiary of Ford Motor Company. Performed as strategic advisor for implementation of new JV and spin-off transactions. Created and directed strategic plans and standards to minimize occupancy costs. Led real estate Alliance Partnership designed to outsource job tasks and maximize utilization of strategic corporate personnel. Interfaced and collaborated extensively with senior management, legal counsel, appraisers, title companies, city planners, developers, and architects. Negotiated asset purchases, dispositions, and commercial leases for offices, warehouses, manufacturing facilities, headquarter buildings, and distribution, call, and retail centers. Supervised 30 cross-functional employees.
Revenue Growth & Cost Reductions:
-Executed and managed international disposition program generating $250M to $350M, utilizing both conventional and auction methods.
-Positioned company assets for sale via aggressive lease up with Class A tenant; maximized NOI and asset cash flows and value.
-Decreased annual salary costs by $1.3M and fixed costs 20%, restructuring organization, and developing alliance partnership with key service provider.
-Saved substantial costs, consolidating Ford Credit Branch offices, east and west coast Automotive Groups and Parts Distribution Centers.
Major Contributions:
-Completed 100s of successful and cost effective site searches worldwide.
-Penetrated global markets, expanding transactional business to include Asia Pacific, Mexico, South America, Fairlane Development, and Volvo, Jaguar, and Land Rover subsidiaries.
STEPHEN R. TOTH Page 3 stoth5551@gmail.com
(Director Corporate & Commercial Real Estate, and Manager Intl Transactions, cont.)
Highlights:
-Led all aspects of leasing, management, stabilization, and disposal of Fairlane Community consisting of 2,300 acre Class A community, 2K residential units , 3M sf of office space, 3M sf R&D, 2.5M sf retail, 1,500-room hotel, and golf course properties.
-Pioneered online launch team and corporate housing program; saved $3M annually.
-Ranked in top 10% companywide for leadership, team building, and management skills.
PRUDENTIAL PREVIEW PROPERTIES, Dearborn, Michigan 1990 1993
Partner & Managing Director
Oversaw and operated 2 highly successful residential real estate firms. Spearheaded strategic plans to drive business and profit growth. Administered portfolio of apartments and oceanfront properties in 3 states. Managed P&L for all business operations including Accounting, Sales, Marketing, and Finance. Created and launched advertising and marketing programs. Conducted focus groups for new product development. Performed as General Contractor for residential renovation projects on single and multi-family properties being repositioned for sale.
Major Contributions and Highlights:
-Grew annual sales from $6M to $42M, expertly leading and motivating 26-person sales force.
-Headed development, construction, and renovation of $300K to $1.5M housing properties.
-Deferred substantial taxes and improved property trade ups, implementing various 1031 tax deferred exchange strategies.
NOTE: Additional professional history includes roles with CHRYSLER CORPORATION, Auburn Hills, Michigan (1984 1991) as: Master Financial Analyst Pricing & Competitive Analysis, Senior Financial Analyst Sales & Marketing Financial Control, and Financial Expenditure Analyst Capital Expenditure & Investment Control. Details on request.
EDUCATION & DISTINCTIONS
Master of Business Administration: Finance
University of Michigan, Dearborn, Michigan
Bachelor of Science: Biology & Chemistry with a minor in Psychology
University of Michigan, Ann Arbor, Michigan
Master of Corporate Real Estate (MCR) CoreNet Global (formerly NACORE)
Board Certified in Corporate Real Estate (BCCR) International Development Research Council
Six-Sigma green Belt Licensed Residential Builder Licensed Real Estate Agent
AWARDS & HONORS & AFFILIATIONS
Million Dollar Club Award-Winning Sales Staff NOVARE & Robertson Brothers
Fastest sell out of 440 unit high rise in Austin, Texas NOVARE
Most Successful Sales & Closing Development in Tampa, Florida NOVARE
BIA Platinum Award for Sales Volume (3 consecutive years) Robertson Brothers
S&M Award for Model Merchandising of +$1M Homes Robertson Brothers
JD Powers Award: #1 in Market for Service, Design, Quality & Experience Robertson Brothers
Best Practices Award for Service Delivery Ford Motor Land Development Corp.
Extraordinary Customer Service Award Ford Motor Land Development Corp.
CoreNet Global Member Sales & Marketing Council Member Builder 20 Network Member
Building Industry Association (BIA) Member
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