Director of Direct Sales - Retail Resumes in US-California-Los Angeles: Jenny

Director of Direct Sales - Retail Resume

Contact Candidate

Name:

Jenny

Location:

US-California-Los Angeles

Experience:

Most Recent Job Title:

Director of Direct Sales - Retail

Objective:

Director of Retail Operations with more than 14 years of experience in retail operations, administration, marketing, operations management, and training. Demonstrated success creating and implementing strategies for growth and profitability; including modification, integration, implementation and development. Adept in providing excellent customer service while focusing high pay-off improvements that maximize immediate bottom-line results. Excellent interpersonal and communication skills, coupled with vision, business acumen, and astute negotiation abilities.

Resume Text:

.....Begin Resume Preview.....

nt • Store Design & Construction

• Financial Management • Research & Development

• Quality Assurance

• New Store Openings • Customer Service

• Training

PROFESSIONAL EXPERIENCE

HELIO LLC Los Angeles, CA Jan 2006 – June 2008

Director of Direct Sales

• Oversee operations and progress of four channels: Company Owned Retail Stores, Branded Stores, Business to Business, and Regional Training. Manage 7 direct reports and 200+ direct channel employees.

• Successfully launched 5 - million dollar Company Owned Retail Flagship Stores within 4 weeks.

• Created and implemented New Store Launch Program, including grass roots/outbound selling programs, store operating procedures, and training programs.

• Successfully spearheaded and launched 50 Company Owned Kiosk locations in malls across the country within 60 days

• Created and implemented new store opening process, manuals, tracking sheets, reporting tools, training manuals, selling process and Retail Playbook.

• Activated 467 lines in Santa Monica during the first month of business.

• Created and implemented pre-selling programs for all stores.

• Established the business to business sales channel to include corporations, events and collegiate sales.

• Researched sites and negotiated lease terms.

TULLYS COFFEE CORPORATION Seattle, WA 1996 – 2005

Director of Retail Operations

• P&L responsibility for daily retail operations, including 8 direct reports, 102 retail locations, over 1000 employees with annual sales in excess of $60 million.

• Rapidly promoted to Director of Retail Operations at Tully's Coffee Corporation, overseeing 95+ retail locations, 1000+ employees, and annual retail sales in excess of $60 million

• Delivered an immediate $250,000 cost saving to the company through Renegotiating vendor contracts and improved market margins.

• Increased NW regional profitability by 30% in less than 12 months

JENNY PAK Page Two

TULLYS COFFEE CORPORATION (continued)

• Played a key role in the research, development, roll out and sales impact of Tully's Gourmet Ice Cream, Tully's Cards, and Seahawks Stadium Contracts

• Evaluated monthly P&L, GL and inventory variance reports while identifying opportunities to expand growth and profitability.

• Conducted risks and opportunities studies on new business ventures.

• Formulated pricing policies for merchandise, according to profitability requirements.

• Developed program that increased sales up to 40% while reducing COGS by 8% and Labor Budget by 5%.

• Provided support to real estate/lease meetings and new site selection processes.

• Created and implemented strategies that generate sales by 20%, reduce COGS by 3.5% and significantly increased store profit margins.

• Estimated consumer demand and determine the types and amounts of goods to be sold.

NW Regional Manager

• Administered operations of 62 retail stores while exceeding regional profitability by 30%.

• Generated sales by 30% and gift card sales by 12%.

• Opened Tully’s first store in Seoul Korea

• Recruited & trained District Managers (in Sales, COGS, and Labor Strategies) to strengthen sales operation.

• Conducted feasibility studies in regard to food and marketing programs and recommend to the Executive Leadership Teams.

Senior District Manager

• Played a key role in opening over 50 new stores in Washington, Idaho and California with 2 Licensee Partner stores in Seattle.

• Achieved "Top performing District Manager," and won every company sales contest

• Promoted to NW Regional Manager after proven success as Senior District Manager

• Efficiently converted 15-store acquisition in San Francisco, a 9-store acquisition in Portland, Oregon while establishing brand identity in California market.

• Increased district sales by 25%, reduced COGS by 10% and Labor Budget by 5%.

• Designed and developed marketing programs including “Customer Appreciation Day” and “Kid’s a Day”.

• Instructed Store Managers in regard to the implementation of business strategy adjustments by evaluating labor of graphs, waste and inventory levels.

• Created Tully’s “Perfect Guest Experience” Customer Service model while serving as a Subject Matter Expert for the development of Tully’s MIT programs.

• Utilized career builder proficiency in recruiting 20 Store Managers with an average tenure of 2 years, advancing four Assistant Managers into Managers, and developing 3 Store Managers into District Managers.

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