Director of Franchise Sales Resumes in US-Maryland: Kathleen

Director of Franchise Sales Resume

Contact Candidate

Name:

Kathleen

Location:

US-Maryland

Experience:

Most Recent Job Title:

Director of Franchise Sales

Objective:

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Resume Text:

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- SENIOR SALES EXECUTIVE -

Franchising - Marketing - Business Development

QUALIFICATIONS PROFILE

Well-rounded, results-driven, and well-qualified sales and marketing executive offering solid combination of management and technical acumen with 16 proven years of qualified and high profile management positions and extensive experience in franchising, marketing, and business development arena; dealt with top notched salespeople and accustomed to challenging marketing environments.

- Dynamic sales manager with documented success in cementing client relationships and new development. Expert communicator, negotiator, and closer

- Proactive leader recognized for ability to establish, target, and meet all aspects of development cycle to achieve critical goals

- Extensive experience in program development; cognizant of key competition, market trends, and industry changes

- Highly effective leading and motivating teams to produce positive results while meeting deadlines

- Strong aptitude for determining optimal method to position products in the market

- Creative developer of innovative marketing and promotional programs guaranteed to generate impressive results

- Client-oriented, with the ability to develop lasting relationships with new and existing customers through careful listening skills, attention to detail, and providing first-rate customer service

- Recognized for consistent follow-through and caring manner; fosters an environment that reflects the values of the company

- Experienced in coordinating with internal departments and senior management and managing customer expectations

- Capable of working independently and meeting critical deadlines within time constraint

- Excellent troubleshooter; persuasive communicator, and superior motivator with strong work ethic

- Proficient in MS Office, Word, Excel and Windows; ACT; Sales Logix & Salesforce Database Management Systems and Map Info Mapping Program

Strengths:

- Franchise Contract Negotiations - Due Diligence Performance

- Lease Proposal Negotiations - Market Evaluation

- Presentations - System and Process Improvement

- Business Plan Execution - Competitive Analysis

- Capital Budgeting and Administration - Staffing and Management

- Analytical and Strategic Planning - Leadership and Team Building

AWARDS AND HONORS

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Received Impact Player Sales Award in 2005

- For surpassing annual sales goal with 27 new franchises in North Eastern and New England territory

Obtained 2004 Champions Club Award

- For exceeding sales goals by 29.5% - generated total of $380,750 in new development fees on a budget of $294,000

2001 Top Sales Producer for sales and development of Kiddie Academy International Inc.

- Generated franchise licensing fees amounting to $800,000

SELECTED CAREER HIGHLIGHTS

- Developed and expanded Carvel market in lucrative Mid-Atlantic and North East territories resulting in successful launch of more than 50 new franchise locations for Carvel Ice Cream

- Generated interest for multi-unit development through relationship building efforts and by outlining benefits resulting in 35% increase in sales

- Planned and managed national print and internet advertising budgets of $240,000 annually, resulting in 40% increase in sales

- Successfully developed sales presentation for tri-brand concept (three brands under one roof) resulting in higher licensing fee collection

- Created and developed effective franchise sales presentation for the new Priceless Car Rental brand achieving over $250,000 in sales in startup environment

RELATED EXPERIENCE

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Venture One LLC Area Developer for Tropical Smoothie Café (Northern VA, Washington DC and Maryland)

Regional Manager – Franchise Sales 2006-Present

- Lead development and expansion of Tropical Smoothie Cafe franchise into Northern, VA, Washington D.C., and Maryland

- Designed and developed a “Franchise Sales System” including component pieces of Lead Generation, Franchise Candidate Business Plan, and Loan Finance Package

- Provide expertise in all aspects of franchising including capitalization needs, market demand, and site selection criteria

- Played a key role in collaboration with Management 2000 on complete reorganization of franchisee selection process that allowed Tropical Smoothie Café to select the best possible candidates to become new franchisees

- Awarded 25 new franchises in a startup environment

Focus Brands, Carvel Ice Cream and Cinnabon, Atlanta, GA

Director of Franchise Sales 2002-2006

- Rendered productive visits to malls, casinos, and other captive audience location to identify sites that met Cinnabon site requirements and negotiate leases with leasing agents

Highlights:

- Successfully developed and rolled out Carvel / Cinnabon co-brand sales presentation resulting in 10 new co-branded locations

- Exceeded goal of 80% for effective management of 100% franchise re-licensing in the North East

- Established 18 new store openings through effective business finance support and management of property analysis and lease negotiations

- Selected to partake in committee to develop and implement company culture

OTHER POSITIONS HELD

Kiddie Academy International Inc., Bel Air, MD

Director of Franchise Development 1998-2002

Bundy America Inc./ Priceless Car Rental, Owings Mills, MD

National Franchise Sales Manager – Priceless Car Rental 1997-1998

ATL International, Inc., Millersville, MD

Franchise Development Specialist 1995-1997

Jackson Hewitt Tax Service, Virginia Beach, VA

Franchise Development Representative 1993-1995

PROFESSIONAL TRAININGS

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- 2007 and 2008 Leadership Summit- The Reveal Conference

- Cinnabon Business Management Training

- Management 2000 Seminar

- Gitomer Sales Seminar – The Little Red Book of Sales

- Negotiation Skills Training – Herb Cohen

- Employee Motivation & Retention Seminar – Bob Nelson

ACTIVITIES

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- Member, Women’s Foodservice Forum

- Member, International Council of Shopping Centers (ICSC)

- Member (CAFA) Capital Area Franchise Association

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