Sales Representative (Architectural Sales) Resumes in US-California-Los Angeles: richard

Sales Representative (Architectural Sales) Resume

Contact Candidate

Name:

richard

Location:

US-California-Los Angeles

Experience:

Most Recent Job Title:

Sales Representative (Architectural Sales)

Objective:

As a solution-minded CSI sales professional based out of Los Angeles, I am currently seeking a business development position. My core strengths lie in my business acumen to maximize client satisfaction through needs analysis along with enhancing company profitability through account penetration. I look forward to, and I believe I would excel in, the opportunity of joining your team in initiating brand awareness, establishing new client relationships and enhancing your company’s presence in today\'s highly competitive marketplace.

Richard A. Peralta, CSI, CDT

Resume Text:

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RICHARD A. PERALTA, CSI, CDT

raperalta@verizon.net

PROFILE

Architectural Sales Specification Representative: Sales Specialist experienced in implementing new product introductions into the architectural and designs communities. Facilitating new and existing product specifications on future projects in conjunction with projects in different stages of progress. Effective interfacing with supplier teams throughout the design and procurement stages of commercial, hospitality and residential construction projects.

INDUSTRY EXPERIENCE

E.B. BRADLEY COMPANY, Los Angeles, CA

Nov 2005 to Feb 2009

Premier Western United States Distributor of Specialty Hardware & Surfacing Products

Sales Representative (Architectural Sales)

Promoted hardware products to manufacturers, architectural millwork, architects, specification writers and designers and general contractors. Maintained continual contact with clients ensuring on-going and profitable business relationships. Performed as consultant to corporate accounts, analyzing needs, developing forecasting solutions and implementing purchasing programs. Participated in regional trade shows, presenting distributor products and services to the trade. Interfaced with end users concerning product applications and functionality on client’s behalf.

·Supported 2 regional territories, So. California & Las Vegas: combined annual sales volume of $1.4M.

·Expanded defined Southern California territory by 33% (new business) during tenure.

·Earned distinction of generating the largest margin percentage, company wide in 2008 (35.70%).

·Introduced new products to product managers & designers, and converted clients to distributor products.

·Client Associations; MGM Design Center, Marnell Corrao, Cagley & Tanner, Y W S Architects.

·Initiated & implemented marketing strategies for Los Angeles and Las Vegas Architectural Communities.

·Developed & initiated marketing strategies for defined market segment: Las Vegas Design Community.

·Extended Architectural Specification Managerial position managing all specifications representatives.

HAFELE AMERICA COMPANY, Torrance, CA

July 2002 to Nov 2005

International Manufacture and Distributor of Architectural and Builders Components

Sales Representative (Architectural Sales)

Promoted global corporation’s architectural hardware products to furniture manufacturers, architectural millwork, architects and designers. Actively promoted architectural sliding door hardware and electronic access control to architects and designers. Presented current and speculative products to effectively assist corporate clients with product decisions including new product development in addition to technical information.

·Increased So. California architectural specifications 23% through effective use of mobile design center.

·Client Associations; ABA Architectural, Dougall Design and Associates Inc., Clark County School District.

·Developed proprietary decorative hardware catalog for national distribution (Closet Factory Corporate).

·Expanded defined Southern California territory by 21% (new business) during tenure.

·Initiated, developed and implemented marketing strategies for defined Los Angeles market segments.

·Implemented strategic product launch of closet organizational program expanding existing market 33%.

CITY OFFICE SUPPLIES, INC., Los Angeles, CA

Feb 1993 – July 2002

West Coast Regional Distributor of Quality Business Products Nationwide

Sales and Marketing Manager

Performed as consultant to corporate accounts; analyzing needs, developing solutions and implementing purchasing programs, such as stockless inventory control. Conducted sales presentations for corporate accounts, including cost containment, budgetary control, and internal cost effectiveness. Trained corporate clients on network based and Internet based procurement applications.

·Realized six-month sales quota within first three months of employment.

·Developed new client base Nippon Electronics Corporation (NEC), University of So. California (USC).

·Expanded So. Calif. Region 25% utilizing prospect database marketing, Internet affiliate programs.

·Developed and implemented defined marketing plans in alignment with company growth objectives.

·Initiated, developed and managed company B2B / B2C e-procurement web sites.

·Developed annual business development plans with recommendations to executive management.

·Developed all advertising collateral composed copy for promotional collateral, press releases.

·Developed criteria for recruiting new hire, sales orientation and incentive program, 2 million annual sales.

·Implemented defined outside sales territory strategic sales plans.

·Promoted from Senior Sales to Regional Sales Manager (1/97)

ASSOCIATIONS

Construction Specifications Institute (CSI, National)

CSI (Los Angeles Chapter)

CSI (Orange County Chapter)

CSI (San Diego Chapter)

CSI (Las Vegas Chapter)

CERTIFICATION

CDT, Construction Documents Technologist Certification

CCPR, Certified Construction Product Representative Certification, Fall 2009

EDUCATION AND TRAINING

Business Administration – Emphasis in Marketing

Achieve Global Comprehensive Professional Selling Skills (PSS)

Change Training

Sales Management

Strategic Planning

Leadership Training

Effective Business Writing

Customer Service Management

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