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Marilyn
US-Colorado
Food Service Franchise Consultant
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MARILYN COSTANZA
2368 South Sedalia Circle, Aurora, Colorado 80013
(720) 480.5295
marilyn_costanza@yahoo.com
Area of Interest: HOSPITALITY / FOOD SERVICE
Self-motivated, organized, and results-driven management professional with well-developed qualifications acquired over extensive years of continuous service with major food service corporations. Demonstrate capability in developing and implementing business solutions to deliver high quality services while generating profitable results. Recognized as a Senior Franchise Business Consultant; proven expertise in building / remodeling restaurants defining and planning operational strategies. Possess the ability to effectively balance operational efficiencies and profitable business growth.
KEY STRENGTHS
Leadership and Team Building - Manager and Franchise Business Leader Training and Development - Marketing and Sales Development - Cost Control - Business Planning and Development - Interpersonal and Communication Skills - First-Rate Customer Service
SELECTED ACCOMPLISHMENTS
- Successfully implemented strategic business plan that resulted in generating sales of approximately $12 million, an increase of 3 percent over previous year
- Recognized for exceptional performance in generating highest sales for an opening weeks; managed all aspects of six newly opened units
- Received recognition for the lowest turnover in the region and awarded Most Improved Region for the Quarter and the Year
- Received Recognition for fewest guest complaints in the region; .10 per restaurant per year
- Led the opening of Denny’s Restaurant in Grand Forks, North Dakota with record sales for a non-resort location worth $78 thousand weekly
- Directed the successful launch of Buffalo Wild Wings in Minot, North Dakota with record sales for the first full week of $109 thousand which resulted in recognition and awards from the BWW Corporation
PROFESSIONAL EXPERIENCE
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Denny’s and Buffalo Wild Wings - Denver, CO
DIRECTOR OF OPERATIONS 2007-PRESENT
- Supervised overall aspects of operations within multiple locations including Montana, South Dakota, and North Dakota Units that required turnaround actions to improve both sales by more than 5% through sound operational practices and Great Guest Service; generated profit of 30% through food cost assessment and labor scheduling
- Performed various duties related to P&L responsibility, budgeting, and forecasting which were ground floor operations and had no budgets in place; collaborated with teams to educate on creating budgets.
- Reduced food cost by 2 percent in the first quarter through proper ordering and par levels; repair and Maintenance was brought into line by $25K through vendor contracts and negotiations
- Implemented repair and maintenance logs to assess money and expenditure and determine where to replace a problem piece of equipment
- Conducted monthly reviews of the P&L with the general managers to identify improvements and actions needed to continue the positive trends. Refocused the management on priorities to achieve profitable restaurants
- Coordinate marketing activities of various businesses to increase sales and enhance productivity
- Created “One More Time” program to consistently keep the Staffs focused on the moment that could bring that Guest Back through a special behavior
- Created Policy and Procedure Directives as well as Best Practices Procedures in a Company that had no published policies for the Management to follow consistently Unit to Unit
- Execute human resources functions, which include conducting interview and hiring of general managers as well as restaurant managers
- Recruited and appointed General Manager and Management candidates; facilitates training to management teams to improve efficiency and operational excellence
- Utilize effective management abilities in overseeing 25 managers for peak performance
Denny’s Restaurant - Denver, CO
FRANCHISE BUSINESS CONSULTANT 1996-2007
- Functioned as company representative for 52 restaurants; worked collaboratively with 30 franchise owners in New Mexico, Montana, North Dakota, South Dakota, Colorado, California, Texas, Arizona and Mexico
- Collaborated with the franchisee to identify barriers which minimize franchisee financial performance and assist with developing plans to maximize improvement
- Oversaw customer satisfaction and market share levels of assigned franchisees and work with the franchisees to develop action plans for improvement, and ensure improvement by leveraging all necessary resources
- Maintained active working knowledge of the key business metrics for assigned franchisees portfolio of restaurants and use metrics to analyze issues and opportunities for each restaurant as well as franchisee’s business as a whole
- Worked toward having the portfolio of owners rated as qualified for expansion
- Provided assistance to franchisees in the development of a capital plan sufficient to meet all development and remodel obligations
- Acquired in-depth knowledge of purpose and benefits of new programs and decisions to effectively partner and influence franchisees
- Monitored and ensured franchisee compliance with all Standard Operating Procedures
- Proactively involved as operations specialist in remodeling and opening of approximately 30 Denny’s restaurants
- Rendered efficient performance in mentoring staff and managers for franchise openings
EARLIER EXPERIENCE
CORPORATE DISTRICT MANAGER - Denny’s Restaurant - New Jersey and Florida areas 1985-1996
EDUCATION
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RELEVANT COURSEWORK - Catonsville Community College for Business - Dundalk, MD
PROFESSIONAL TRAINING
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Health Department Training Courses - Food Safety - Sales Development and Capture - Diversity Training
Preventing Sexual Harassment - Personnel Selection and Development
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