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Hugh
US-Georgia-Atlanta
10+ yrs
Sales Management and Marketing
Looking to development a long term partnership with stable growth oriented company which will allow me use my extensive business experience to help the company grow and meet its current and future challenges.
HUGH DAVID PETERSON
2915 PIEDMONT ROAD, # D ¨ ATLANTA, GEORGIA 30305
Phone: 678.428.7782 ¨ hughdpeterson@yahoo.com
Thoroughly trained goal oriented Regional Sales Manager with extensive experience in leading sales teams in diverse organizational environments. Accomplished/result driven with a proven record of leadership, performance, and expertise in negotiating and closing transactions while building long term partnerships in a B2B environment.
• Fortune 50 Top Sales Performer: Grew an undeveloped territory to $9 mil in 18 months. Exceeded sales goals in Fortune 50 organization by over 65% with account growth and revenue development.
• Multi-Level Manager: Successfully managed business development, market penetration, negotiating contracts, and training of sales representatives in district, regional and national territories.
• Strategic Marketer: Created customer/client focused marketing and advertising strategies to add value and increase profits. Outlined strategy to introduce new products to distributors resulting in $15 mil in one year.
SALES MANAGEMENT EXPERIENCE:
SEWELL PRINTING SERVICES, Inc. 06/2004 - PRESENT
Boutique Printing Company AREA SALES MANAGER/KEY NATIONAL ACCOUNTS – ARTIST
• Identified unexploited/under developed markets within current customer account base specializing in sports teams. Increased Braves printing by 79% to $950.000.00.
• Implemented penetration plan into NBA creating ongoing relationship with NBA developmental league. Created over $550,000.00 in cash flow from marginally performing account. Also developed plan for all new Hawks print materials.
• Introduced marketing plan to increase sales to the ethnic art market by establishing relationship with US Art, the largest ethic art distribution company in America - $300,000.00 per year.
• Fostered on- going development of national accounts through contacts in large companies headquartered in Atlanta requiring “Just In Time” (JIT) print projects. JIT program has produced revenues over $2,500,000.00 to date.
PANASONIC DIGITAL COMMUNICATIONS AND SECURITY COMPANY 05/2000 – 02/2004
A Division of the Matsushita Electric Corporation of America
DISTRICT SALES MANAGER
• Managed all business relationships at every organizational level for over 150 AT&T Wireless retail locations and 400 plus dealer locations throughout nine southern states plus Triton in North Carolina, South Carolina, and Georgia.
• Consistently awarded Panasonic’s Top Sales Performer, growing the territory from zero to $9 million in less than 18 months addressing and solving any conflicts.
• Exceeded sales goals every quarter by over 68%. Ranked number 2 out of 35 sales reps in sales nationally by eliminating all marketing, promotion, and training issues while promoting Panasonic’s added value.
• Introduced and implemented marketing strategy development plan to approach and market Panasonic products to such accounts as Centennial Wireless, Eloqui Wireless, US Unwired, and Corr Wireless increasing sales by over $15,000,000.00 (67%) in first year.
• Account Manager for said accounts developing key partnerships and trust to be client’s first line contact for all issues. Responsible for training all store locations, indirect locations, and follow up throughout nine Southern states. Coordinated and oversaw multiple new product introductions.
• Designed and implemented customer service business plans for B2B sales and advertising budget.
• Developed consumer-based strategies and tactics which were executed for adding value added return with increased profits by 65%.
EMBASSY ENTERPRISES INCORPORATED 06/1978 – 03/2000
Firecracker Inc. and Metter Manufacturing Company
NATIONAL SALES MANAGER, DIRECTOR OF SALES / MARKETING – APPAREL - UNIFORMS
• Designed and implemented apparel channel marketing and sales strategies to sales force (20) to penetrate small business sector and key Mass Retailers which increased sales by over 50% in first year ($3,500,000.00) as Director of Sales.
• Account Director responsible for design, production, and delivery schedules for top 20 mass retail locations in Southeast and major mail order catalogs (Rich’s; Macy’s; Belk’s; Parisians; Tog Shop; Mark, Fore, and Strike; Boston Proper; and Johnny Appleseed). Also, solicited contract work for major retail operations and government uniform contracts for military shirts increasing profits for company.
• Facilitated and streamlined all design, manufacturing, and marketing, to ensure production met delivery schedule increasing company profits 28% and customer satisfaction.
• Created budget projections and sales forecasts for key accounts (catalogs and national retail) which resulted in 40% increased sales due to better quality, larger cuts, and on time delivery.
• Conceptualized and executed a plan integrating new accounts with existing accounts.
• Responsible for 807 Program in Costa Rica (financial controls, manufacturing, distribution, and sales) while introducing new apparel line with first six month sales in excess of $650,000.00.
EDUCATION AND PROFESSIONAL TRAINING
GEORGIA INSTITUTE OF TECHNOLOGY -1978 ATLANTA, GA.
BACHELOR OF SCIENCE IN INDUSTRIAL MANAGEMENT
FRANKLIN COVEY
COMPLETED THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE TRAINING
VOLUNTEER WORK
• ADULT DOWN’S SYNDROME GROUP HOME - VOLUNTEER
• AMERICAN RED CROSS – VOLUNTEER
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