VP/Director Marketing Communications Resumes in US-Connecticut: Jim

VP/Director Marketing Communications Resume

Contact Candidate

Name:

Jim

Location:

US-Connecticut

Experience:

Most Recent Job Title:

VP/Director Marketing Communications

Objective:

Resume Text:

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QUALIFICATIONS PROFILE

Dynamic, organized, and entrepreneurial professional aiming to apply Fortune 50 Marketing Communications capabilities complemented with strong new product experience, excellent writing skills, and the ability to translate marketing ideas and design concepts across all organizational levels. Possess collaborative approach in leadership with the aptitude to foster a team-oriented environment. Displays extensive communication strategy skills - energized by business challenges and commitment to organizational success.

- Skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion

- A confident and articulate communicator; able to deliver enthusiastic presentations with clarity and humor to diverse audiences

- A strong leader and team player; adept at supporting team members to achieve personal and professional goals

- Creative developer of innovative consumer product solutions and resulting launch activities that generate impressive results

- High energy, propensity for personal action and responsibility

- Adaptive to new business environments and responsibilities while promptly assimilating all information, procedures, and product specifications related to task at hand

- Perceptive problem solver with keen ability to quickly analyze, understand, and conceptualize total business picture; ascertain customer needs and corporate goals, design practical solutions, and implement cost-effective plans

Core Competencies

External Communications

New Product Innovation

Consumer Product Launch Execution

Top Tier Creative Vendor Management

Strategic Collateral Development

Media Management and Presentation

Product Development

Advertising Strategy and Execution

Consumer Product Development Research

High Volume Marcom Department Management

Internal Communications Management

CAREER OVERVIEW

New Product Marketing

- Created and implemented media campaigns and strategic plans for successful launch and promotion of new products

- Provided innovation process management for new products including phase/gate process implementation

- Managed consumer research function including ethnography, modified focus groups and on-line quantitative

- Developed, managed, and tracked the full marketing communications department budget

- Prepared and presented new market plans and product strategies to all levels of corporate management

- Planned and coordinated the annual national advertising / public relations budget and revised the national television advertisement and integrated event marketing / motorsports strategy

Strategic Marketing Communications

- Planned, tracked and managed the annual media, production and public relations budgets and resulting metrics

- Department supervision of global trade show activity, print buying and website(s) design and maintenance

- Planned and managed full global collateral development process including global print-on-demand program

- Handled intensive advertising agency, public relations, and communications strategy interface

- Functioned as corporate lead for media relations, global brand standards and web strategy development

- Acted as media representative on numerous television, print and radio programs to promote corporate objectives and consumer product roll-outs

CAREER WORK PATH

Honeywell Consumer Products Group (CPG) - Danbury, CT

Director Global Marketing Communications 2002-Present

- Manage the complete communications and innovation function of the $1.1 billion Consumer Products division consisting of the segment-leading FRAM, PRESTONE, AUTOLITE and HOLTS (UK) Consumer brands focused on mass retail channel as well as retail automotive and hardware / home center channels

- Directly responsible for domestic and international new product project and program development across each of four brands including unmet consumer needs identification and structural packaging solutions.

- Manage staff of five seasoned managers including external communications and internal communications staffers.

- Supervise full commercialization / creative process management on various products including product research and positioning, product package and program design, sales collateral, national advertising support and regular interface with major retail buyer customer base such as Wal-Mart, K-Mart, and Target among others

- Collaborate with and handle intensive advertising agency, public relations, consumer website development and web 2.0 brand engagement strategies

Highlights:

- Responsible for development of more than $35 million in top line sales growth over a seven year period through new market development and key brand extensions including the BLINK brand of innovative mom-centric quick cleaning products, Autolite brand innovative small auto task lighting FRAM-X2 Extended Performance Oil Filters and Prestone Ready-To-Use Antifreeze/Coolant and Holts UK Fruits of the Forrest Air Fresheners

- Worked closely with the Sales and Marketing President of Honeywell, CPG and was promoted in 2001

FRAM / Honeywell CPG - Danbury, CT

Director of Marketing FRAM Filter Division 1998-2002

- Performed wide-ranging retail strategy development, provided business leadership, and held full P&L responsibility for $450 million market-leading FRAM products brand

- Supervised 4-member product management support staff, reported to VP Product management and was promoted in 1998

Highlights:

- Achieved a full 13% sales growth and 11% increase in operating income from 1998 to 2001

- Obtained a double-digit mass retail share gains including via energized administration of an $11 million annual national advertising / public relations budget and a 3-year brand overhaul and integrated event marketing / motorsports strategy

Prestone Car Care - Danbury, CT

Senior Product Manager 1995-1998

- Managed new product development and launching through extensive and high-energy mass merchandising including some 30-line extension and new product offerings in a three-year period

- Rendered extensive supervision of virtual factory vendors, advertising agency, public relations, and package design functions; directed three members of product management support staff

Highlight:

- Achieved 146% unit growth and 278% gross margin growth over a three year period

OTHER POSITIONS HELD

Gold Eagle Corporation - Chicago, IL

Marketing and Communications Manager 1988-1995

The TIMES Newspaper - Hammond, IN

Promotion Manager 1982-1988

EDUCATION

St. Joseph’s College, Rensaleer, IN

- Bachelor of Arts in Organization Management

Career Development:

- Six Sigma Green Belt

- Honeywell Executive Development Program

- Innovation Methods Training

- Eureka Ranch Innovation Training

PROFESSIONAL ACTIVITIES

- Gold Effie NY Advertising Association “Fram Smudge” TV Campaign, 2002

- Featured in BUSINESS WEEK – “Creative Forces”, September 2002Aftermarket Business “Best of Show Award” FRAMSure Drain, 2002

- Gold Effie NY Advertising Association “Prestone Wipe Out Ice”, TV Campaign, 1999

- Industrial Design Society Award, Prestone Bullet Wax, 1998

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