Group Account Director Resumes in US: James

Group Account Director Resume

Contact Candidate

Name:

James

Location:

Experience:

Most Recent Job Title:

Group Account Director

Objective:

I am now seeking an opportunity with an organization that will allow me to take my skills in multicultural marketing, advertising and consumer promotions to the next level while assisting them in achieving their goals. An experienced advertising and marketing executive who has utilized his creative talents to design and implement successful marketing campaigns, consumer promotions and experiential executions. My talent in developing effective targeted consumer marketing strategies has consistently lead to dramatic increases in corporate revenue and visibility. Well versed in the 4 A’s, agency procedures and ISO 2000. I have management experience with product launches and branding initiatives from iconic brands of consumer product giants Coca-Cola and Procter & Gamble. Also possess agency management experience with numerous Fortune 500 companies: American Airlines, Dominos Pizza, Ford Motor Company, General Mills and Miller Brewing to name a few.

Resume Text:

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VICE PRESIDENT / DIRECTOR:

Client Services ~ Group Accounts ~ Multicultural

Marketing

Seasoned marketing executive with more than 20 years of experience impacting corporate visibility, profitability, and performance through expert orchestration of multicultural marketing, brand development, new media, and sales management strategies. Skillfully target diverse audiences through creative design/execution of PR, promotional,

and multimedia advertising campaigns.

* Analytical problem solver, team mentor and self-starter with exceptional talent for growing sales and market share through ethnic/urban consumer market expansion, retail merchandising and promotions.

* Combines extensive experiential consumer expertise with history of accomplishment in agency management and conceptual selling within corporate and entrepreneurial environments.

* Expert presentation, negotiation, and communication skills with keen abilities in project management, community relations, and P&L management.

Account Management

Sponsorship Contract Negotiation

Presentations

Community Relations Project Management

Brand Strategy/Development

Market Research, Analysis, & Penetration

P&L Management

Team Leadership, Mentoring

Promotion

Media

Creative Design

PR

PROFESSIONAL EXPERIENCE

UNIWORLD GROUP, INC., New York, New York * 2002-2008

$246 million full service advertising agency with 146 employees.

Group Account Director (2004-2008)

Promoted to orchestrate all national and regional multicultural advertising and marketing programs for largest division of Ford Motor Company capturing over 70% of corporate sales. Commanded $34 million annual

operating budget, providing decisive team leadership and direction for 30 staff members. Coordinated with all levels of client and agency management in forging creative, media, experiential, PR, HR, and vendor management strategies.

Specific Accomplishments:

* Delivered annual average budget growth of more than 25% for 6 consecutive years.

* Fueled client/corporate visibility and revenue growth by negotiating and delivering high profile marketing promotions and sponsorship including Chris Brown Exclusive Tour deal in support of 2008 Sync and Ford Focus launch; R & B singer Kelis for 2007 Ford

EDGE, TV, print, radio campaign, On the Edge; and FunkMaster Flex as celebrity spokesperson for Ford division.

* Earned reputation as top performer, achieving multiple awards including 2006 Telly Award for the 2007 Ford Fusion It Becomes You campaign; and 2008 Urban Wheel Award for best African American Broadcast Advertisement for 2007 Ford EDGE, On the Edge.

Account Director (2002-2004)

Spearheaded talented, 5-member account team in

directing $22 million annual budget, and

national/regional multicultural advertising and marketing initiatives for top-tier clients. Drove new business, established key account contacts, built relationships, and negotiated contracts. Conceived and executed strategic marketing and advertising solutions.

Specific Accomplishments:

* Built company’s Detroit office from the ground up, establishing departmental goals, objectives, critical success factors, milestones, and risks.

* Evaluated competitive activity and defined client strategy for market positioning and revenue growth.

GLOBALHUE, Southfield, Michigan * 1997-2002

Formerly Don Coleman Advertising; $720 million full service advertising agency with 300 employees.

Vice President, Promotions Director (1999-2002)

Forged and provided oversight for client ethnic/urban market strategies and brand development. Led and motivated 5-member team in designing and executing high-impact, profitable consumer and corporate promotions and in-market events. Expedited daily

operations, expertly managing $10 million annual budget, agency resources and strategic partnerships. Conducted all contract negotiations and sponsorship evaluations. Served as critical liaison for vendors and contractors and key member of strategic planning and new business development team.

Specific Accomplishments:

* Formulated cutting edge promotions for urban market execution, establishing market leadership position for 15+ top-tier brands and clients including American Airlines, Ameritech, Kmart Corporation, Daimler Chrysler, and General Mills

* Impacted agency and client profitability and

performance by strategically orchestrating numerous high profile PR/marketing events:

* Black Enterprise Pepsi Golf & Tennis Challenge,Doral Resort, Miami, Florida, September 2000 – 2001; 30th Anniversary Tribute, September 2000;

* A Night in the Comfort Zone, host Tom Joyner, starring The Gap Band, September, 2001;

* Soul Beach Music Festival, Miami, Florida, June 2000;

* Tom Joyner Fantastic Voyage Sweepstakes, March – June, 2001.

Note: Additional career history included roles as Senior Promotions Manager/Promotions Manager for GlobalHue (1997-1999); Field Marketing Manager for Coca-Cola USA (1992-1996); Sales Manager, Senior Account Executive, and Account Executive for Empak

Enterprises, Inc.; and Unit Manager, District Field Representative, and Sales Representative for Procter & Gamble Distributing Company.

EDUCATION

Bachelor of Science, Political Science

Ball State University, Muncie, Indiana

TRAINING

Managing Organizational Resources Effectively (MORE)

Applied Marketing Program (AMP)

Conceptual Selling

Strategic Selling

Learning From Work

Dimensions of Professional Selling

Sales Management Training School

Business Writing, University of Wisconsin-Milwaukee

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